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Daily Terms

Secondary Meaning

Definition:
A meaning for a trademark or service mark that customers associate with a particular brand of products or services. For trade symbols that are not inherently distinctive, distinctiveness must be acquired in order to be protected by a trademark or service mark.

Fanciful Marks

Definition:
Comprise terms that have been invented for the sole purpose of functioning as a trademark or service mark.

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Trademark Newsroom - more related trademark news

Commerce Deputy Under Secretary Highlights Central New York's Innovation and Employment
"Businesses should consider their intellectual property assets as part of their business planning,"


Endangered Species Chocolate Launches New Label, Website
The Indianapolis-based company has redesigned the labels for its chocolate bar to better reflect its core values.


Acting Commerce Deputy Secretary to Speak at USPTO’s Community Day
Community Day will also feature exhibits and vendors, international games, live music, as well as foods and dress representative of the diversity of USPTO’s workforce.


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